When we build a marketing plan with business owners, we’re not just providing them a service. We want to help them guide their business through the ins and outs of marketing. There’s a lot more to it than placing ads or joining social media sites – and it’s not as easy as one might think.
The Value of a Marketing Plan
If you were building a house, you wouldn’t go to the hardware store and buy random wood, nails, and tools. You certainly wouldn’t begin building without knowing the layout of your future home, or where your yard runs into your neighbor’s.
Business owners without a plan build on unsteady ground. Advertising companies know this, and will push unwary business owners to purchase expensive advertisements. Other advertising methods, such as Google or Facebook, can also be bank account quicksand if you don’t know how to utilize them properly.
Having a plan can change that.
Building a marketing plan is the most valuable move for your business. From your core values to realistic goals and marketing strategies, our marketing plan is designed to map out who you are and how best to advertise your company. Your marketing plan is the blueprint to building your business while saving you time, money, and headaches.
With that blueprint in mind, you can now focus on the tools and materials you need to market your business. The marketing plan will give you placement and budgeting ideas, necessities that enable you to hit your target audiences.
So who is your target audience? That is determined by examining not only your product or service but also your most profitable customers. After figuring out the personality of your ideal buyer, you can narrow it down even more through age, location, and in many other ways.
From this information, you can easily figure out how to reach your target audience. For example, a 60-year-old man living within 50 miles of a lake is more likely to be interested in your handmade fishing lures, while a 35-year-old mother would be more intrigued by your photography services.
And now, how to reach them? Once again, look to age and interest information to figure out the best advertising methods. In the example above, the fisherman probably watches the morning news, while the mother is more likely to see your booth at a children’s exhibition event. With TV, radio, social media, newspapers, and events, the venues of advertising are numerous. Having a great marketing plan can help you decide which ones to utilize and which ones to pass up on.
Building Your Marketing Plan
If you’re trying to build your marketing plan and feeling overwhelmed, we understand. That’s why we want to help you. We’d love to walk alongside you as you map out where your business is going and how you’re going to get there.
Our marketing plan is built to act as a guide. You can use it to filter out only the best advertising methods, saving you a lot of stress, money, and time. Let us help you get there – it’s what we do!
The Social Brand’s 3-Steps to Building a Marketing Plan
#1 – We sit down with you and get your business marketing plan on paper.
#2 – We help you recognize the most useful and compelling advertising methods for your business, as well as completing critical market research to establish what you’re up against and how to respond.
#3 – We work with you to create a marketing plan customized to fit your precise needs and values.
Victory Harbin is one of the owners of The Social Brand and is a content strategist. She helps people be smart about using content to get the best results to grow their business.