What is Local SEO?
This can include ensuring that certain information is available on your website and placing your business information on more localized online searching tools such as YellowPages, Google, etc.
Some parts of local SEO work better with brick-and-mortar business locations that have an actual street address. However, this doesn’t mean that your business has to have a street address for local SEO to work. Simply using location information in your normal SEO work should be enough to improve your local SEO.
How Does Local SEO Work?
If you’ve ever searched for a particular product or service in your area, you yourself have probably performed a local search. For instance, “used tires for sale near me” or “grocery stores in Knoxville” are great examples of commonly phrased local searches.
Even in the absence of an obvious local search, most search engines are built to place precedence with local organic search results over national ones. For example, if you do a Google search for “web design services”, you’ll see local businesses offering that service in the Google Maps box above the organic search results.
This can also work for areas around your physical location as well. Businesses in Knoxville can attract business from Oak Ridge by writing content about Oak Ridge and naming the city enough times to draw attention from search engine crawlers.
How Can I Improve My Local SEO?
Victory Harbin is one of the owners of The Social Brand and is a content strategist. She helps people be smart about using content to get the best results to grow their business.
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