Enhance Your Life and Your Business
At The Social Brand, we believe in connecting with community. Come join us and be part of the community.
Such a helpful session! Victory Harbin makes the information easy to digest and entertaining! Thanks for the info and the laughs!
- Stacy Baugues, Owner of PowerUp Fitness
I came away with several tips that I will put into practice immediately. As small business owners, we do wear lots of hats and anything to help simplify and demystify an important element like email marketing is much appreciated!
- Andrea Pope, Owner of SERVPRO of Blount County
Time is money so it's important to use it wisely. Attending Victory Harbin's workshop on social media marketing was a very wise investment for me. Victory conducted a no-nonsense presentation chock full of practical advice and information I put to use the same day. As soon as her next workshop on email marketing was posted, I signed up without hesitation. Thank you, Victory!
- Dr. Brenda Murphy, President of SailAway Learning
Victory teaches in a way that is fun and easier to understand! I left her email marketing class with helpful tips with actionable steps that I can implement right away to improve our marketing strategy.
- Laura Beth Denton, Marketing Trailblazer of Allevia Technology
Workshops We Offer
Below are four of the classes we teach regularly:
GET BETTER RESULTS
Write a Marketing Plan That Works
GET FOUND ONLINE
Using Social Media to Reach More Buyers
RANK BETTER ONLINE
The Basics of SEO
Get Found Online
Pay-Per-Click
If you are interested in having The Social Brand present one of these workshops at your organization, please reach out.
The Social Brand does not charge a speaker fee, nor do we charge those in attendance a fee for our regular workshops. It is our preference to offer education to businesses free of charge whenever possible. If you are interested in offering a workshop at your organization, please keep in mind that any fees collected from those in attendance would be at your discretion.
Upcoming Learning Opportunities
Below are the upcoming classes we have scheduled. Please pre-register, if you are able.
The Resurgence of Email Marketing
Despite the popular opinion that the era of email marketing has passed, its effectiveness is at an all-time high. At its core, email is one of the most human and relational tools at your fingertips to nurture leads into profitable customers for your business. In this class, you will learn how to:
- Grow your email list creatively
- Use segmentation to be more effective in your marketing efforts
- Utilize automation to bring a constant stream of new clients into your sales funnel
Begin taking advantage of this indispensable tool to add more to your bottom line.
Get Better Results: Write a Marketing Plan (that works)
Knoxville Chamber17 Market Sq, Ste 201Knoxville, TN37902 Map
Being strategic about how you spend your time, money and effort will deliver better results. Use this data-driven approach to craft a strategic marketing plan that utilizes your existing marketing assets and gives you a framework to build on. This framework will help you:
- Identify who your ideal customers are
- Set bite-size actionable goals you can manage day-to-day
- Measure success and adjust for even better performance
Rather than a confusing document full of corporate-speak, you will walk away with a practical marketing plan that is laser-focused and helps you produce results for your business.
This class is being taught in partnership between the Knoxville Small Business Development Center and The Social Brand. All classes sponsored by the TSBDC are free to classes for the life cycle of their business. However, pre-registration for the class is requested at the link provided (coming soon).
This class will be taught BOTH in person AND online. You are welcome to come to the TSBDC center inside of the Knoxville Chamber or attend via Zoom. We are providing both options for your comfort.
The Social Brand5401 Kingston PikeKnoxville, TN37919 Map
Logo vs. Branding - how to do it right the first time
The Social Brand5401 Kingston PikeKnoxville, TN37919 Map
Want to get found online? Need better returns from your marketing? The secret to being easily found by your ideal customers is a combination of SEO (search engine optimization) and PPC (pay-per-click). These two topics are the buzzwords people are asking about left and right. But the buzz is for good reason because when utilized correctly, this dynamic combination can help your customers find you easily. You will learn:
- Basic guidelines to audit your own website to determine your own SEO status
- How to establish keywords to target in your SEO and advertising strategies
A strategic mixture of these approaches will yield both long-term and instant results for your business.
Get Better Results: Write a Marketing Plan (that works)
The Social Brand5401 Kingston PikeKnoxville, TN37919 Map
Being strategic about how you spend your time, money and effort will deliver better results. Use this data-driven approach to craft a strategic marketing plan that utilizes your existing marketing assets and gives you a framework to build on. This framework will help you:
- Identify who your ideal customers are
- Set bite-size actionable goals you can manage day-to-day
- Measure success and adjust for even better performance
Rather than a confusing document full of corporate-speak, you will walk away with a practical marketing plan that is laser-focused and helps you produce results for your business.
This class is taught in partnership between The Social Brand, The Tennessee Small Business Development Center in Knoxville and Farragut West Knox Chamber of Commerce. All classes sponsored by the TSBDC are free to all businesses - however, pre-registration is requested at the link provided (coming soon).
Get Found Online! Using Social Media to Reach More Buyers
The Social Brand5401 Kingston PikeKnoxville, TN37919 Map
Want strong sales this season? Learn 10 ways to use social media to add more to your bottom line. In this class, you will learn:
- The must-have tricks to re-engage interested visitors
- Clever ways to educate your customers on your products and services
The secret to keeping your followers engaged
We will talk in broad terms about using social media but you will also leave this class with an action plan on what to post, when to post and how often. Be effective and efficient.
This class is taught in partnership between the TSBDC and The Social Brand. All classes sponsored by the TSBDC are free but registration is required at the link provided (coming soon).