What Is It?
BENEFITS & STRATEGY
No contract - month to month service
Access to The Social Brand portal for all relevant staff members
Monthly Phone or Video Strategy Session
Monthly Report with Analytics (available on The Social Brand's portal at any time)
20% Discount on social media campaign set up
Professional Photoshoot On-Site
Professional Photo Captions
3 Posts a Week
Timely response to all direct messages
Appropriate responses to all engagement
Management of the following profiles:
Google My Business
1 Industry-Specific Platform
Response to all reviews and engagement
Quarterly updates and optimization of all profiles
From the time that you sign the contract and make your initial payment to the time that we begin posting on your behalf is typically about two weeks. Obviously, it is our goal to make the process go as smoothly and quickly as possible. So, if we are able - we will begin management sooner!
By the time you're seeing this webpage, you should have already completed your onboarding questionnaire and given us access to your profiles. However, if you have not, please return to the emails sent to you in previous days and complete those actions. Without you completing these things, we will not be able to manage your social media.
The Monthly Process
The Social Brand has perfected its tried-and-true process. Let us show you how we deliver the best results.
Before we begin building your content for the month, we will have a quick talk either over the phone or on Zoom to plan out what you want to promote for the month.
Mitchell, our photographer, will meet you at the agreed-upon location to take your pictures for the month.
You will receive a link with your content for the month to approve. You can also access your content at anytime in our portal.
With your approved content, we will post throughout the month and interact with the engagement you receive.
Typically this should be scheduled by the 10th of the previous month.
Typically this should be scheduled by the 15th of the previous month.
Approvals are typically sent out on the 25th, if response isn't received by the 1st - content will run.
Frequently Asked Questions
Absolutely! The Social Package only provides you 3 posts a week. We often tell our clients that this package acts as a foundation for you that you can build on or simply let it stand on its own. However, current content is always good to add! You can login to our portal here to view when your other content is going to be posted or even schedule your own content to post!
Our job at The Social Brand is to provide a professional and prompt response - and essentially, to pull the interaction off a public forum where other people can read your response. We strongly recommend avoiding defending yourself in a public format at all times. 87% of consumers care more about the business' response more than the actual bad review! So stay professional. If we response to a bad review, we will do the following:
- Validate (We are sorry you had this experience...)
- Engage (We'd love to talk to you more about this...)
- Change Platforms (Please email us directly at .... to discuss further...)
- Notify You (We will email you/call you as soon as we respond so you or your staff can promptly respond off of the social media platform.)
From there, the best thing to do is to simply bury a negative review with positive ones! Ask happy customers to go review you.
Absolutely. You are free to reuse any photos or content created on your behalf as a part of The Social Package.
The Social Package can be paused for 30 days. While services are paused, The Social Brand will not be creating/posting content on your behalf or managing your notifications.
If you go past 30 days, we will offboard your company. This simply means that we will remove our access to all of your profiles and provide your access to the content we created on your company's behalf. If you choose to resume services, we will have to go through the onboarding process again.
In a technical sense, yes. But, we don't. Simply because it is very difficult for us to tell if we're tagging the correct pages, people or products. We are happy to put posts up and you are welcome to manually go back in and tag whatever you please. But typically, it's best for us to not be involved in the tagging processing. (Trust us, we've tagged incorrectly a few times....)
Typically, if your company's photoshoot cannot be completed by the 15th of the month, we will use stock photography for your content. We do strongly advise taking advantage of your monthly photoshoot as original content always receives better engagement. However, stock content is better than no content. If you want to take advantage of the photoshoot after stock photography has already been sourced, an additional $200 charge will apply.
Although we do believe in marketing, there should be no surprises - we also get it! Fun things happen throughout the month you want to post about or you get busy and can't get us everything by the 15th of the month. We are happy to help you post additional content throughout the month but additional fees will apply. View pricing table below for rates.
We understand that things in business change - that's why our services do not require a contract. However, do to the enormous amount of planning that does go into this service, we have to require a 30-day notice as of January 1st, 2020. This simply means that if you do want to cease posting - you can request this at any time, but you will still be responsible for payment for a month when the content creation process has already begun. I'm sure as fellow business owners you can understand the reasoning for this policy.
As always with us, if something doesn't make sense or you have questions - just call us or email us! We are here for you.