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(865) 282-2399    info@thesocialbrandtn.com    5401 Kingston Pike, Suite 240 Knoxville, TN 37919

Getting Started

with The Social Brand

You want to stay

Growing your business is like growing a garden. And the way we see it, there are two parts to it - branding and marketing.

A lot of times these words are used interchangeably, so we figured we'd break it down for you.

Everything about your business is social. You have to nurture your garden with food and water just like you have to nurture your relationships with clients, patients and leads.

Our role is to help build and market brands that connect with humans. We help businesses grow by finding their voice and delivering a cohesive brand online & in person to nurture their relationships.

BRANDING

Your branding is made of your core assets that helps define the rest of your marketing.  It encompasses things like:

  • Your logo
  • Website
  • Print work
  • Messaging

These assets generally need to be refreshed every two to five years to keep your brand's image up to date and relevant.  Do you think your branding could use a refresh?

MARKETING

Your marketing is made up by the ongoing efforts you make to get your message to your target audience. This encompasses things like:

  • Social media content
  • Pay Per Click (PPC)
  • Search Engine Optimization (SEO)
  • Focused campaigns
  • Email marketing
  • Blogs
  • Local SEO (Google My Business, Bing, etc.)

For many, marketing feels like a hamster wheel. A cycle that no amount of effort can help them catch up on. Others feel that they have the time for marketing but aren't sure how to approach it. Do either of these sound like you?