Did you catch our first blog of our mono-blog? If not, check them out here.
The Second Principle: Create Visual Interest with Professional Photography & Video Content
It’s easy to take photos or videos with your cell phone and slap it up on your website or social media pages. Even if you have a real camera to capture your content, there’s a good chance that what you’re sharing will be raw footage – unedited and almost straight from the camera.
While this is certainly okay in some instances, it can be better to trust a professional photo or video business to ensure that you are providing the best content for your customers. They’ll still appreciate your on-the-ground content, but the sharp, beautiful results from seasoned photographers and videographers will serve you best when it comes to advertising yourself as a professional in your field.
Professional Photography for Your Business
Professional commercial photography is a science in its own right. Knowing how to properly light the subject, how to discern the correct aperture, what angles and visual placements work best for this type of photo, and especially knowing how to edit the photographs once they’re complete are all part of professional photography.
Your website and social media sites can actually improve with the presence of professional photographs. Commercial photography that shows your products or services at their very best draws a customer in, showing them that for all the work involved in your business, you have a professional, clean-cut side as well. However, there is still some call for organic photographs.
Organic photos are photographs that you take on-the-job with your cell phone or your own digital camera. While professional photography is a must-have for presenting a polished look to the world, your organic photos work great for mixing up your social media page.
Use organic photos for showing your business’s day-to-day activity, capturing special moments regarding your business and the people who help run it, and showcasing points of interest for your online audience.
Professional Video for Your Business
Photographs may be a good way to show your products and services to potential customers, but video content is becoming more and more important to audience engagement. Every week, 78% of people watch videos online, and 72% have stated that they would prefer to learn about a product or service by watching a video. Those are some serious statistics!
After seeing those numbers, you’re probably ready to grab your phone and start recording. That’s a great idea, but just like with photography, it’s a good idea to work with a professional for your business’s promotional videos.
Whether these are full-fledged commercials or simply videos for your website or YouTube page, you’re more likely to get positive feedback from viewers if your videos are done by a professional. Sure, the videos that you take may show customers what they’re looking for, but with crisp, clear footage and experienced editing skills, your videos will go from something that passively viewed to being actively watched. It’s not just a promotion – it’s the difference between a viewer and a customer!
Once again, it’s helpful to shoot your own video in addition to your professionally-made videos. Your organic video content can act much as organic photography can – an insider’s view of what your business does behind the scenes.
How to Improve Your Photography and Video Content
Are you interested in taking better photographs and making better videos? Below, you can download a PDF with some great tips and tricks for improving your organic content. Go ahead and try these tips out and see the difference for yourself!
Victory Harbin is one of the owners of The Social Brand and is a content strategist. She helps people be smart about using content to get the best results to grow their business.