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The Email Thing
It seems old fashioned. In a Slack, Facebook, Dropbox world, using decades-old technology like email may make you feel like you’re the old person at the farm-to-table, community seating restaurant. The last thing you want right now is to seem out of touch with the customers you’re hoping to win over. But take heart old…
Read MoreEasy Tip for Facebook Cover Photos
As the new year begins, we see lots of folks updating their Facebook pages. First impressions are a big deal – so here’s an easy tip for your business’ Facebook cover. We know not everyone is familiar with the recommended sizes, the cropping and the reasons for these recommendations. The cover photo is the horizontal…
Read MoreTelling a Story Instead of Marketing
Everyone has a story. That sounds generic, right? It looks like something you’d see on an inspirational Instagram post, followed by a 400-word rant about someone finding themselves through CrossFit. Take a minute to let that sink in, though. Your story is everything that has led up to this very moment of you…
Read MorePhysical Health + Mental Health = Whole Health (in Life and in Business)
“No Body. No Business,” says Kate Northrup, entrepreneur, speaker and writer whose latest book Do Less, explores the lessons she learned about how to maintain or even increase the financial results of her business during her first pregnancy and the first year(s) of her daughter’s life. Penelope had a skin condition that kept her from…
Read MoreWhy Using Free Open WiFi is SO Dangerous
Attackers Love When You Use Open WiFi – The #1 Rule for Accessing Open WiFi I see it time and time again. People logging into their admin panel on their websites, social media and just about anything else with complete abandon on public, open WiFi in coffee shops, airports, hotel lobbies, and just about anywhere…
Read MoreTSB Grand Opening
THE SOCIAL BRAND’S GRAND OPENING Thank You For Making Our Grand Opening A Success! The Social Brand recently opened its doors in a new space at 5401 Kingston Pike, Suite 240, here in Knoxville, Tennessee, and we want to express our thanks and gratitude to everyone who came out to make the day a success.…
Read MoreBeing Honest as a Business Owner
What does honesty look like as a business owner? Honesty and transparency are at the core of what we do. Or so we say. When we founded The Social Brand, these words quickly entered the conversation. We wanted to be a marketing company that was honest, forthcoming with people and transparent even if it…
Read MoreQuality Over Quantity
Fashion icon Iris Apfel famously stated, “More is more and less is a bore.” Nowhere is that phrase more relatable than in the world of social media. Multiple social media posts a day litter newsfeeds for anyone involved with the profile that’s posting them. The phenomenon is barely tolerable when it’s your uncle,…
Read MoreAn Exciting Announcement
We are so excited to finally get to share our big news with you! Old Number Eleven is merging with The Social Brand! Who is Old Number Eleven? Old Number Eleven has been owned and operated by Chad Rogers, based in Maryville, TN. He has run a one-man shop for almost six years now, having…
Read MoreHow to Use Weird Holidays in Marketing
Did you know that today is Tell a Fairy Tale Day? And tomorrow is No Brainer Day, and Thursday is Public Sleeping Day… As strange as these may sound, these are real names of what are called Trivial Holidays. Trivial Holidays have murky origins, but the fun they create makes it possible for them…
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