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10 Ways To Market Your Business This Holiday Season
Here at The Social Brand we are getting ready for the holidays. We figured you are too, because they are coming, COVID or not! We knew you could use some easy, last minute ideas to keep your brand bright and fresh in spite of all the competition, so here goes. Gifts: What simple memento can…
Read More10 Ways To Use Social Media To Reach More Buyers (Plus 1 Bonus Tip!)
Do you sometimes look at influencers on social media and wonder how in the world they gained the attention of so many people? Are you over trying to sell yourself over and over only to be met with inattention and unresponsiveness? Is your social media follower count in the double (or single) digits? If you…
Read MoreThe Email Thing
It seems old fashioned. In a Slack, Facebook, Dropbox world, using decades-old technology like email may make you feel like you’re the old person at the farm-to-table, community seating restaurant. The last thing you want right now is to seem out of touch with the customers you’re hoping to win over. But take heart old…
Read MoreEasy Tip for Facebook Cover Photos
As the new year begins, we see lots of folks updating their Facebook pages. First impressions are a big deal – so here’s an easy tip for your business’ Facebook cover. We know not everyone is familiar with the recommended sizes, the cropping and the reasons for these recommendations. The cover photo is the horizontal…
Read MoreTelling a Story Instead of Marketing
Everyone has a story. That sounds generic, right? It looks like something you’d see on an inspirational Instagram post, followed by a 400-word rant about someone finding themselves through CrossFit. Take a minute to let that sink in, though. Your story is everything that has led up to this very moment of you…
Read MorePhysical Health + Mental Health = Whole Health (in Life and in Business)
“No Body. No Business,” says Kate Northrup, entrepreneur, speaker and writer whose latest book Do Less, explores the lessons she learned about how to maintain or even increase the financial results of her business during her first pregnancy and the first year(s) of her daughter’s life. Penelope had a skin condition that kept her from…
Read MoreWhy Using Free Open WiFi is SO Dangerous
Attackers Love When You Use Open WiFi – The #1 Rule for Accessing Open WiFi I see it time and time again. People logging into their admin panel on their websites, social media and just about anything else with complete abandon on public, open WiFi in coffee shops, airports, hotel lobbies, and just about anywhere…
Read MoreTSB Grand Opening
THE SOCIAL BRAND’S GRAND OPENING Thank You For Making Our Grand Opening A Success! The Social Brand recently opened its doors in a new space at 5401 Kingston Pike, Suite 240, here in Knoxville, Tennessee, and we want to express our thanks and gratitude to everyone who came out to make the day a success.…
Read MoreBeing Honest as a Business Owner
What does honesty look like as a business owner? Honesty and transparency are at the core of what we do. Or so we say. When we founded The Social Brand, these words quickly entered the conversation. We wanted to be a marketing company that was honest, forthcoming with people and transparent even if it…
Read MoreQuality Over Quantity
Fashion icon Iris Apfel famously stated, “More is more and less is a bore.” Nowhere is that phrase more relatable than in the world of social media. Multiple social media posts a day litter newsfeeds for anyone involved with the profile that’s posting them. The phenomenon is barely tolerable when it’s your uncle,…
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