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(865) 282-2399    info@thesocialbrandtn.com    404 South Roan Street | Johnson City, TN 37604

Using stock photos is common practice in web building today. At The Social Brand, we’ve gone against the flow a bit and we actually don’t use stock pictures for any project.  Stock photos tend to be cheaper in web projects, they’re easier (because you don’t have to get in front of a camera) and that’s…

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At The Social Brand, we know that there are two parts of promoting your business – branding and marketing. We guide all businesses to start with their branding efforts and once they have a strong branding foundation, then it’s time to move into marketing.  It’s very important that you understand what these things are so…

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At The Social Brand, when we begin working with a new client one of the first things we ask for is their mission statement. Most of the time I get one of the following responses: Deer in the headlights look, then they hang their head and say “Oh I knew you were going to ask me…

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Your new customers are waiting for you, and you’re missing them. That may sound dramatic, but it’s true. Your business is one of the thousands of advertising voices your potential clients are hearing throughout the day. You know you’ve got a great product or service to offer, but your message sounds more like the teacher…

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Shiny Object Syndrome

I’m not sure when it happened but I live with it now. It’s a problem. A disease really…the “Shiny Object Syndrome.” You’ve heard of it. Maybe you didn’t know that’s what the “technical” term was, but you most likely have run across someone who has it or maybe it’s you?    My problem is that…

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Create Visual Interest

Did you catch our first blog of our mono-blog? If not, check them out here.   The Second Principle:  Create Visual Interest with Professional Photography & Video Content   It’s easy to take photos or videos with your cell phone and slap it up on your website or social media pages.  Even if you have…

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Business Man Writing on Papers on His Desk

Let’s answer your first question:  What is a marketing plan?   A marketing plan should be your first step to small business marketing.  In a nutshell, a marketing plan is an analysis of where your business currently stands in relation to your industry and your more immediate competitors.   Why do I need a marketing…

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Aftercare Marketing

Whether you run a brick-and-mortar shop, online store, or service-based business, it’s easy to assume that you’ve done your job when a customer gives you their money.  After all, they got what they wanted or needed, and you’ve been paid for it! That’s how businesses run, right?   But what happens when that customer needs…

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Value First Marketing

One of our core beliefs at The Social Brand is that social media should really not be used to sell your products or services. Usually, when we tell people this, they look at us like we’re crazy. “You are a social media management company and you don’t believe that brands should be selling their products…

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