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(865) 282-2399    info@thesocialbrandtn.com    5401 Kingston Pike, Suite 240 Knoxville, TN 37919

Marketing Strategy

Shiny Object Syndrome

Shiny Object Syndrome

I’m not sure when it happened but I live with it now. It’s a problem. A disease really…the “Shiny Object Syndrome.” You’ve heard of it. Maybe you didn’t know that’s what the “technical” term was, but you most likely have run across someone who has it or maybe it’s you?    My problem is that…

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The Second Principle:  Create Visual Interest

Create Visual Interest

Did you catch our first blog of our mono-blog? If not, check them out here.   The Second Principle:  Create Visual Interest with Professional Photography & Video Content   It’s easy to take photos or videos with your cell phone and slap it up on your website or social media pages.  Even if you have…

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The First Principle: Build Your Marketing Plan

Business Man Writing on Papers on His Desk

Let’s answer your first question:  What is a marketing plan?   A marketing plan should be your first step to small business marketing.  In a nutshell, a marketing plan is an analysis of where your business currently stands in relation to your industry and your more immediate competitors.   Why do I need a marketing…

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How to Create Return Customers Through Aftercare Marketing

Aftercare Marketing

Whether you run a brick-and-mortar shop, online store, or service-based business, it’s easy to assume that you’ve done your job when a customer gives you their money.  After all, they got what they wanted or needed, and you’ve been paid for it! That’s how businesses run, right?   But what happens when that customer needs…

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Value First Marketing

Value First Marketing

One of our core beliefs at The Social Brand is that social media should really not be used to sell your products or services. Usually, when we tell people this, they look at us like we’re crazy. “You are a social media management company and you don’t believe that brands should be selling their products…

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Why You Should Have a Marketing Plan

A marketing plan is represented by a blackboard with the word, "Social," written on it in chalk followed by coded post it notes.

When we build a marketing plan with business owners, we’re not just providing them a service. We want to help them guide their business through the ins and outs of marketing. There’s a lot more to it than placing ads or joining social media sites – and it’s not as easy as one might think.…

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