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(865) 282-2399    [email protected]    404 South Roan Street | Johnson City, TN 37604

Quality Over Quantity

By Victory Harbin | Apr 16, 2019

Fashion icon Iris Apfel famously stated, “More is more and less is a bore.”     Nowhere is that phrase more relatable than in the world of social media.  Multiple social media posts a day litter newsfeeds for anyone involved with the profile that’s posting them.  The phenomenon is barely tolerable when it’s your uncle,…

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Aftercare Marketing

How to Create Return Customers Through Aftercare Marketing

By Victory Harbin | Apr 9, 2019

Whether you run a brick-and-mortar shop, online store, or service-based business, it’s easy to assume that you’ve done your job when a customer gives you their money.  After all, they got what they wanted or needed, and you’ve been paid for it! That’s how businesses run, right?   But what happens when that customer needs…

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Value First Marketing

Value First Marketing

By Victory Harbin | Apr 2, 2019

One of our core beliefs at The Social Brand is that social media should really not be used to sell your products or services. Usually, when we tell people this, they look at us like we’re crazy. “You are a social media management company and you don’t believe that brands should be selling their products…

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An Exciting Announcement

An Exciting Announcement

By Victory Harbin | Mar 26, 2019

We are so excited to finally get to share our big news with you! Old Number Eleven is merging with The Social Brand! Who is Old Number Eleven? Old Number Eleven has been owned and operated by Chad Rogers, based in Maryville, TN.  He has run a one-man shop for almost six years now, having…

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How to Use Weird Holidays in Marketing

By Victory Harbin | Mar 13, 2019

Did you know that today is Tell a Fairy Tale Day?  And tomorrow is No Brainer Day, and Thursday is Public Sleeping Day…   As strange as these may sound, these are real names of what are called Trivial Holidays.  Trivial Holidays have murky origins, but the fun they create makes it possible for them…

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What is SEO

What is SEO?

By Victory Harbin | Jan 6, 2019

  If you want to be found online, SEO is your ticket.   You’ve probably heard this term before. Anyone who works in the marketing field is obsessed with SEO – and anyone else thinks it’s mumbo jumbo.  This three-letter acronym is tiny and yet is incredibly important to the success of any website. So…

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An illustration showing a park in the center of a map with roadways and buildings.

What is Local SEO?

By Victory Harbin | Dec 19, 2018

Owning a local business brings a whole new spin to the work you put into your SEO (search engine optimization). You may have some great keywords on your website, but if you are marketing mostly to your local community, you might find that you’re not getting the results you really want. A click originating from…

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Reviews versus Recommendation

By Victory Harbin | Dec 2, 2018

Did you know that word of mouth is still considered the most influential form of advertising?  The only difference is that in 2018, word of mouth is typed out and posted on a review page instead of spoken to friends and family. While Google and Yelp serve as review pages, Facebook is one of the…

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Why Business Owners Should Own Their Domain Name

Why Business Owners Should Own Their Domain Name

By Victory Harbin | Nov 11, 2018

You have a business, and now that business needs a website.  So you settle on a domain name (like abccompany.com) you like, but don’t know how to build a website.  You find someone who can do that for you, and boom – your business is online! It’s a pretty easy cycle, or at least it…

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Two young women looking at some funny thing on their smart phone outdoors, sitting on urban steps. Friends girls laughing.

Social Media Stories

By Victory Harbin | Nov 8, 2018

We love seeing business owners who use social media to reach out to their customers. Especially in 2018, any business using social media knows how important it is to share information, photographs, videos, and more through these powerful marketing outlets. What most businesses don’t do, however, is use Facebook and Instagram stories. These are relatively…

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Landing Pages for Social Media Ads

Landing Pages for Social Media Ads

By Victory Harbin | Oct 31, 2018

The What and the Why It’s a common problem – a new business starts trying to advertise on social media, and clicking on their ad takes you straight to their home page without utilizing landing pages. I know that this seems like the best idea. Let’s face it, we all want our website to be…

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A marketing plan is represented by a blackboard with the word, "Social," written on it in chalk followed by coded post it notes.

Why You Should Have a Marketing Plan

By Victory Harbin | Oct 25, 2018

When we build a marketing plan with business owners, we’re not just providing them a service. We want to help them guide their business through the ins and outs of marketing. There’s a lot more to it than placing ads or joining social media sites – and it’s not as easy as one might think.…

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