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(865) 282-2399    [email protected]    404 South Roan Street | Johnson City, TN 37604

Easy Tip for Facebook Cover Photos

By Victory Harbin | Jan 12, 2020

As the new year begins, we see lots of folks updating their Facebook pages. First impressions are a big deal – so here’s an easy tip for your business’ Facebook cover. We know not everyone is familiar with the recommended sizes, the cropping and the reasons for these recommendations. The cover photo is the horizontal…

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30 Second Tip: See How Google Sees Your Website

By Chad Rogers | Dec 5, 2019

We hear questions about websites all the time! Here’s our quick 30 second tip on how to see how your website is performing.   If you ever need to get a quick snapshot of how your website is performing – this is an easy way to get started.   1 – Open Chrome 2 –…

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Telling a Story Instead of Marketing

By Victory Harbin | Nov 12, 2019

Everyone has a story.   That sounds generic, right? It looks like something you’d see on an inspirational Instagram post, followed by a 400-word rant about someone finding themselves through CrossFit.   Take a minute to let that sink in, though. Your story is everything that has led up to this very moment of you…

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Physical Health + Mental Health = Whole Health (in Life and in Business)

By Booth Andrews | Oct 10, 2019

“No Body. No Business,” says Kate Northrup, entrepreneur, speaker and writer whose latest book Do Less, explores the lessons she learned about how to maintain or even increase the financial results of her business during her first pregnancy and the first year(s) of her daughter’s life. Penelope had a skin condition that kept her from…

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Accessing Open Wifi

Why Using Free Open WiFi is SO Dangerous

By Steve Schwartz | Sep 18, 2019

Attackers Love When You Use Open WiFi – The #1 Rule for Accessing Open WiFi I see it time and time again. People logging into their admin panel on their websites, social media and just about anything else with complete abandon on public, open WiFi in coffee shops, airports, hotel lobbies, and just about anywhere…

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The Social Brand Grand Opening

TSB Grand Opening

By Victory Harbin | Sep 6, 2019

THE SOCIAL BRAND’S GRAND OPENING Thank You For Making Our Grand Opening A Success! The Social Brand recently opened its doors in a new space at 5401 Kingston Pike, Suite 240, here in Knoxville, Tennessee, and we want to express our thanks and gratitude to everyone who came out to make the day a success.…

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Shiny Object Syndrome

Shiny Object Syndrome

By Victory Harbin | Aug 5, 2019

I’m not sure when it happened but I live with it now. It’s a problem. A disease really…the “Shiny Object Syndrome.” You’ve heard of it. Maybe you didn’t know that’s what the “technical” term was, but you most likely have run across someone who has it or maybe it’s you?    My problem is that…

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Start the Conversation with Professional Writing

The Third Principle: Start the Conversation with Professional Writing

By Victory Harbin | Jun 18, 2019

Whether it’s for blogs or website copy, newsletters or flyers, writing is a skill that sounds easier than it actually is.  It’s not uncommon for a business owner to sit down in front of an empty document on their screen, place their hands on the keyboard, and suddenly realize they have no idea where to…

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Create Visual Interest

The Second Principle:  Create Visual Interest

By Victory Harbin | May 21, 2019

Did you catch our first blog of our mono-blog? If not, check them out here.   The Second Principle:  Create Visual Interest with Professional Photography & Video Content   It’s easy to take photos or videos with your cell phone and slap it up on your website or social media pages.  Even if you have…

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Being Honest as a Business Owner

Being Honest as a Business Owner

By Victory Harbin | May 14, 2019

What does honesty look like as a business owner?   Honesty and transparency are at the core of what we do. Or so we say. When we founded The Social Brand, these words quickly entered the conversation. We wanted to be a marketing company that was honest, forthcoming with people and transparent even if it…

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Business Man Writing on Papers on His Desk

The First Principle: Build Your Marketing Plan

By Victory Harbin | May 6, 2019

Let’s answer your first question:  What is a marketing plan?   A marketing plan should be your first step to small business marketing.  In a nutshell, a marketing plan is an analysis of where your business currently stands in relation to your industry and your more immediate competitors.   Why do I need a marketing…

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SSL Certificates What the heck are they

SSL Certificates – What the heck are they?

By Victory Harbin | Apr 30, 2019

If you’re having a new website built, you’ll probably hear the term “SSL certificate” or “SSL encryption” at some point.  And if you’re like most, you probably have a vague idea of what it means, but don’t know exactly how important SSL encryption is to your website.   So what is this three-letter acronym, and…

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