Telling a Story Instead of Marketing
Everyone has a story. That sounds generic, right? It looks like something you’d see on an inspirational Instagram post, followed by a 400-word rant about someone finding themselves through CrossFit. Take a minute to let that sink in, though. Your story is everything that has led up to this very moment of you…
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Physical Health + Mental Health = Whole Health (in Life and in Business)
“No Body. No Business,” says Kate Northrup, entrepreneur, speaker and writer whose latest book Do Less, explores the lessons she learned about how to maintain or even increase the financial results of her business during her first pregnancy and the first year(s) of her daughter’s life. Penelope had a skin condition that kept her from…
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Why Using Free Open WiFi is SO Dangerous
Attackers Love When You Use Open WiFi – The #1 Rule for Accessing Open WiFi I see it time and time again. People logging into their admin panel on their websites, social media and just about anything else with complete abandon on public, open WiFi in coffee shops, airports, hotel lobbies, and just about anywhere…
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TSB Grand Opening
THE SOCIAL BRAND’S GRAND OPENING Thank You For Making Our Grand Opening A Success! The Social Brand recently opened its doors in a new space at 5401 Kingston Pike, Suite 240, here in Knoxville, Tennessee, and we want to express our thanks and gratitude to everyone who came out to make the day a success.…
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Shiny Object Syndrome
I’m not sure when it happened but I live with it now. It’s a problem. A disease really…the “Shiny Object Syndrome.” You’ve heard of it. Maybe you didn’t know that’s what the “technical” term was, but you most likely have run across someone who has it or maybe it’s you? My problem is that…
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The Third Principle: Start the Conversation with Professional Writing
Whether it’s for blogs or website copy, newsletters or flyers, writing is a skill that sounds easier than it actually is. It’s not uncommon for a business owner to sit down in front of an empty document on their screen, place their hands on the keyboard, and suddenly realize they have no idea where to…
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The Second Principle: Create Visual Interest
Did you catch our first blog of our mono-blog? If not, check them out here. The Second Principle: Create Visual Interest with Professional Photography & Video Content It’s easy to take photos or videos with your cell phone and slap it up on your website or social media pages. Even if you have…
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Being Honest as a Business Owner
What does honesty look like as a business owner? Honesty and transparency are at the core of what we do. Or so we say. When we founded The Social Brand, these words quickly entered the conversation. We wanted to be a marketing company that was honest, forthcoming with people and transparent even if it…
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The First Principle: Build Your Marketing Plan
Let’s answer your first question: What is a marketing plan? A marketing plan should be your first step to small business marketing. In a nutshell, a marketing plan is an analysis of where your business currently stands in relation to your industry and your more immediate competitors. Why do I need a marketing…
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