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THE BLOG

Business Man Writing on Papers on His Desk

The First Principle: Build Your Marketing Plan

By Victory Harbin | May 6, 2019

Let’s answer your first question:  What is a marketing plan?   A marketing plan should be your first step to small business marketing.  In a nutshell, a marketing plan is an analysis of where your business currently stands in relation to your industry and your more immediate competitors.   Why do I need a marketing…

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SSL Certificates What the heck are they

SSL Certificates – What the heck are they?

By Victory Harbin | Apr 30, 2019

If you’re having a new website built, you’ll probably hear the term “SSL certificate” or “SSL encryption” at some point.  And if you’re like most, you probably have a vague idea of what it means, but don’t know exactly how important SSL encryption is to your website.   So what is this three-letter acronym, and…

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Quality Over Quantity

By Victory Harbin | Apr 16, 2019

Fashion icon Iris Apfel famously stated, “More is more and less is a bore.”     Nowhere is that phrase more relatable than in the world of social media.  Multiple social media posts a day litter newsfeeds for anyone involved with the profile that’s posting them.  The phenomenon is barely tolerable when it’s your uncle,…

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Aftercare Marketing

How to Create Return Customers Through Aftercare Marketing

By Victory Harbin | Apr 9, 2019

Whether you run a brick-and-mortar shop, online store, or service-based business, it’s easy to assume that you’ve done your job when a customer gives you their money.  After all, they got what they wanted or needed, and you’ve been paid for it! That’s how businesses run, right?   But what happens when that customer needs…

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Value First Marketing

Value First Marketing

By Victory Harbin | Apr 2, 2019

One of our core beliefs at The Social Brand is that social media should really not be used to sell your products or services. Usually, when we tell people this, they look at us like we’re crazy. “You are a social media management company and you don’t believe that brands should be selling their products…

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An Exciting Announcement

An Exciting Announcement

By Victory Harbin | Mar 26, 2019

We are so excited to finally get to share our big news with you! Old Number Eleven is merging with The Social Brand! Who is Old Number Eleven? Old Number Eleven has been owned and operated by Chad Rogers, based in Maryville, TN.  He has run a one-man shop for almost six years now, having…

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How to Use Weird Holidays in Marketing

By Victory Harbin | Mar 13, 2019

Did you know that today is Tell a Fairy Tale Day?  And tomorrow is No Brainer Day, and Thursday is Public Sleeping Day…   As strange as these may sound, these are real names of what are called Trivial Holidays.  Trivial Holidays have murky origins, but the fun they create makes it possible for them…

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What is SEO

What is SEO?

By Victory Harbin | Jan 6, 2019

  If you want to be found online, SEO is your ticket.   You’ve probably heard this term before. Anyone who works in the marketing field is obsessed with SEO – and anyone else thinks it’s mumbo jumbo.  This three-letter acronym is tiny and yet is incredibly important to the success of any website. So…

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An illustration showing a park in the center of a map with roadways and buildings.

What is Local SEO?

By Victory Harbin | Dec 19, 2018

Owning a local business brings a whole new spin to the work you put into your SEO (search engine optimization). You may have some great keywords on your website, but if you are marketing mostly to your local community, you might find that you’re not getting the results you really want. A click originating from…

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