How to Grow Your Business Using Pinterest
If you’re anything like some of our new clients, Pinterest is the Great Unknown and fills you with anxiety… so you avoid it at all costs! Just today, I was talking to a longtime client about her social media strategy and I mentioned Pinterest as a new avenue we could explore and she burst out,…
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5 Signs of a Website That Works for You, Not Against You
As a business, you probably have some sort of website (hopefully), if not you are really missing out on reaching potential customers. If you do have a website, you most likely fall into one of these three categories: your website working for you (yay!) , you working for your website (that’s no fun) , or…
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Keep Your Medical Social Media, um, Social!
Your days are full of patients, busy to-do lists, managing staff members and more. The last thing you want to be thinking about is social media. What if I told you that social media isn’t as scary and overwhelming as it feels like it is? What if I told you that social media could be…
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10 Ways To Market Your Business This Holiday Season
Here at The Social Brand we are getting ready for the holidays. We figured you are too, because they are coming, COVID or not! We knew you could use some easy, last minute ideas to keep your brand bright and fresh in spite of all the competition, so here goes. Gifts: What simple memento can…
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7 Ways to Use Small Business Saturday to Promote Your Small Business
Here at The Social Brand, Small Business Saturday is one of our all-time favoriiite holidays… cause we kiiiinda love small businesses. With there being just two business weeks until our favorite holiday, we wanted to give you some great ideas to utilize this amazing holiday to promote your amazing small business! 1. American Express Resources…
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10 Ways To Use Social Media To Reach More Buyers (Plus 1 Bonus Tip!)
Do you sometimes look at influencers on social media and wonder how in the world they gained the attention of so many people? Are you over trying to sell yourself over and over only to be met with inattention and unresponsiveness? Is your social media follower count in the double (or single) digits? If you…
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Messaging
As you have probably heard about by now, at The Social Brand, we break everything down into two categories – branding and marketing. To learn more about this breakdown and what this means, check out our blog on The Cycle of Promoting your Business by clicking here. Branding is broken down into three major columns:…
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9 Reasons Why We Avoid Stock Photos
Using stock photos is common practice in web building today. At The Social Brand, we’ve gone against the flow a bit and we actually don’t use stock pictures for any project. Stock photos tend to be cheaper in web projects, they’re easier (because you don’t have to get in front of a camera) and that’s…
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The Deal with Online Reviews
Studies tell us over and over again, that online reviews help move the needle when it comes to bringing in new customers. According to reviewtrackers.com, “approximately 53% of consumers visit a business within 48 hours of performing a local search on Google.” If you are brand new to online reviews and the profiles you can…
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The Cycle of Promoting Your Business
At The Social Brand, we know that there are two parts of promoting your business – branding and marketing. We guide all businesses to start with their branding efforts and once they have a strong branding foundation, then it’s time to move into marketing. It’s very important that you understand what these things are so…
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Writing a Mission Statement (that Doesn’t Suck)
At The Social Brand, when we begin working with a new client one of the first things we ask for is their mission statement. Most of the time I get one of the following responses: Deer in the headlights look, then they hang their head and say “Oh I knew you were going to ask me…
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