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10 Ways To Use Social Media To Reach More Buyers (Plus 1 Bonus Tip!)

By Victory Harbin | Oct 20, 2020

Do you sometimes look at influencers on social media and wonder how in the world they gained the attention of so many people? Are you over trying to sell yourself over and over only to be met with inattention and unresponsiveness? Is your social media follower count in the double (or single) digits?  If you…

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By Victory Harbin | May 7, 2020

As you have probably heard about by now, at The Social Brand, we break everything down into two categories – branding and marketing. To learn more about this breakdown and what this means, check out our blog on The Cycle of Promoting your Business by clicking here. Branding is broken down into three major columns:…

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9 Reasons Why We Avoid Stock Photos

By Victory Harbin | Mar 20, 2020

Using stock photos is common practice in web building today. At The Social Brand, we’ve gone against the flow a bit and we actually don’t use stock pictures for any project.  Stock photos tend to be cheaper in web projects, they’re easier (because you don’t have to get in front of a camera) and that’s…

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The Deal with Online Reviews

By Victory Harbin | Mar 13, 2020

Studies tell us over and over again, that online reviews help move the needle when it comes to bringing in new customers.  According to, “approximately 53% of consumers visit a business within 48 hours of performing a local search on Google.”  If you are brand new to online reviews and the profiles you can…

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The Cycle of Promoting Your Business

By Victory Harbin | Mar 6, 2020

At The Social Brand, we know that there are two parts of promoting your business – branding and marketing. We guide all businesses to start with their branding efforts and once they have a strong branding foundation, then it’s time to move into marketing.  It’s very important that you understand what these things are so…

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Writing a Mission Statement (that Doesn’t Suck)

By Victory Harbin | Feb 28, 2020

At The Social Brand, when we begin working with a new client one of the first things we ask for is their mission statement. Most of the time I get one of the following responses: Deer in the headlights look, then they hang their head and say “Oh I knew you were going to ask me…

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Quick Tip for Social Media

By Victory Harbin | Feb 20, 2020

A quick tip about social media from Victory:  

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The Email Thing

By Victory Harbin | Feb 6, 2020

It seems old fashioned. In a Slack, Facebook, Dropbox world, using decades-old technology like email may make you feel like you’re the old person at the farm-to-table, community seating restaurant. The last thing you want right now is to seem out of touch with the customers you’re hoping to win over. But take heart old…

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New Year, New You

By Victory Harbin | Jan 20, 2020

Your new customers are waiting for you, and you’re missing them. That may sound dramatic, but it’s true. Your business is one of the thousands of advertising voices your potential clients are hearing throughout the day. You know you’ve got a great product or service to offer, but your message sounds more like the teacher…

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