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The Social Brand's Blog

The Second Principle:  Create Visual Interest

By Chad Rogers | May 21, 2019

Did you catch our first blog of our mono-blog? If not, check them out here.   The Second Principle:  Create Visual Interest with Professional Photography & Video Content   It’s easy to take photos or videos with your cell phone and slap it up on your website or social media pages.  Even if you have…

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Being Honest as a Business Owner

By Victory Harbin | May 14, 2019

What does honesty look like as a business owner?   Honesty and transparency are at the core of what we do. Or so we say. When we founded The Social Brand, these words quickly entered the conversation. We wanted to be a marketing company that was honest, forthcoming with people and transparent even if it…

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Business Man Writing on Papers on His Desk

The First Principle: Build Your Marketing Plan

By socialbrandtn | May 6, 2019

Let’s answer your first question:  What is a marketing plan?   A marketing plan should be your first step to small business marketing.  In a nutshell, a marketing plan is an analysis of where your business currently stands in relation to your industry and your more immediate competitors.   Why do I need a marketing…

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SSL Certificates – What the heck are they?

By socialbrandtn | Apr 30, 2019

If you’re having a new website built, you’ll probably hear the term “SSL certificate” or “SSL encryption” at some point.  And if you’re like most, you probably have a vague idea of what it means, but don’t know exactly how important SSL encryption is to your website.   So what is this three-letter acronym, and…

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Quality Over Quantity

By socialbrandtn | Apr 16, 2019

Fashion icon Iris Apfel famously stated, “More is more and less is a bore.”     Nowhere is that phrase more relatable than in the world of social media.  Multiple social media posts a day litter newsfeeds for anyone involved with the profile that’s posting them.  The phenomenon is barely tolerable when it’s your uncle,…

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How to Create Return Customers Through Aftercare Marketing

By socialbrandtn | Apr 9, 2019

Whether you run a brick-and-mortar shop, online store, or service-based business, it’s easy to assume that you’ve done your job when a customer gives you their money.  After all, they got what they wanted or needed, and you’ve been paid for it! That’s how businesses run, right?   But what happens when that customer needs…

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Value First Marketing

By socialbrandtn | Apr 2, 2019

One of our core beliefs at The Social Brand is that social media should really not be used to sell your products or services. Usually, when we tell people this, they look at us like we’re crazy. “You are a social media management company and you don’t believe that brands should be selling their products…

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An Exciting Announcement

By socialbrandtn | Mar 26, 2019

We are so excited to finally get to share our big news with you! Old Number Eleven is merging with The Social Brand! Who is Old Number Eleven? Old Number Eleven has been owned and operated by Chad Rogers, based in Maryville, TN.  He has run a one-man shop for almost six years now, having…

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How to Use Weird Holidays in Marketing

By Chad Rogers | Mar 13, 2019

Did you know that today is Tell a Fairy Tale Day?  And tomorrow is No Brainer Day, and Thursday is Public Sleeping Day…   As strange as these may sound, these are real names of what are called Trivial Holidays.  Trivial Holidays have murky origins, but the fun they create makes it possible for them…

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