We talk to people every day who aren’t being found online. They often express that they feel so overwhelmed and don’t know where to start. So, here are our beginner’s steps for the business trying to be found online!
These profiles are the beginning steps to developing your brand’s Local SEO strategy.
1. Google My Business Profile
This should your first step in getting found online.
What is it? The Google My Business profile puts you into Google’s free directory of businesses online. This is the square you often see a pop-up on the right-hand side of the page when you’re searching on a desktop or the first results that pop-up on a mobile phone.
Why? Google search engine results are highly used and trusted. Many Android phones, tablets, and internet browsers use Google as the primary search engine. Every time you search in Chrome, Google gives you any and all results. By taking hold of your business’s results to allow you to control your public image and the first impression to potential customers. This tool is crucial!
2. Bing Places for Business
This should your second step in getting found online. Although Bing is not the #1 search site, it is the 2nd – so it’s still important!
What is it? Similar to Google My Business, Bing Places for Business is a free directory for businesses. Just like on Google, this is a separate box that comes up on the right-hand side of the screen. It looks pretty similar, too!
Why? Bing powers all Microsoft phones, tablets, and PCs. Anyone who searches your business on Microsoft Edge or Internet Explorer will get their results through Bing. Have you ever used a Microsoft Pixel and Microsoft Surface? Yep, their main search engine is Bing! Bing is incredibly useful for your business.
As you can see in the photo above, Bing pulls in reviews from Yelp. So this is the next natural step. Siri and the Maps app on iPhones, iPads and other Apple products also use Yelp which makes it very important.
What is it? Yelp is a large-scale search engine with results based on business reviews. It also supplies Apple Maps with all reviews, business hours, and information regarding your business. Additionally, Yelp gives you the opportunity to take hold of your business’s public information and reviews.
Why? Yelp provides information for many more important platforms – making it vital to your business’ findability!
NOTE: Please do not confuse our recommendation to create a free profile on Yelp as a recommendation to accept free advertising on Yelp or to pay for advertising on Yelp. Our recommendation is to create a free, verified listing only.
4. Yellow Pages
Yellow Pages helps keep your business profile accurate and controlled. Although this profile is less critical than the first three, along with the other directories – it does certainly helps you be found by new customers!
What is it? Yellow pages is the online version of what used to be the phone book. It is a free directory online.
Why? Many times search engines use information from Yellow Pages to populate information.