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Facebook Tips for Marketing Your Contracting Business

We know your business is fun and exciting to YOU, but how can you show that to your customers? How can you grab their attention on social media, specifically on Facebook? Lucky for you, Facebook is the perfect place for you to market your business, especially for contractors! In this blog, we’ll give you our…

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6 Marketing Tips for Facebook

Facebook was founded in 2004, and it is most certainly the most popular and important social media tool you can use to grow your business. In this blog, we will be laying out 6 Marketing Tips for Facebook that you as a small business owner can use to grow your business. 1- Consistent Posting Everything…

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BIG Business Failures in History & How You Can Learn From Them

Have you heard the name Henry Ford before? And J.K. Rowling? What about Walt Disney? These iconic figures all have something in common, they have failed. Big time. Today, Henry Ford is known as the man who revolutionized the transportation industry. His most successful car was the Model T, and the Ford Motor Company was…

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How to Grow Your Business Using Pinterest

If you’re anything like some of our new clients, Pinterest is the Great Unknown and fills you with anxiety… so you avoid it at all costs!  Just today, I was talking to a longtime client about her social media strategy and I mentioned Pinterest as a new avenue we could explore and she burst out,…

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Keep Your Medical Social Media, um, Social!

Your days are full of patients, busy to-do lists, managing staff members and more. The last thing you want to be thinking about is social media. What if I told you that social media isn’t as scary and overwhelming as it feels like it is?  What if I told you that social media could be…

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10 Ways To Market Your Business This Holiday Season

Here at The Social Brand we are getting ready for the holidays. We figured you are too, because they are coming, COVID or not! We knew you could use some easy, last minute ideas to keep your brand bright and fresh in spite of all the competition, so here goes. Gifts: What simple memento can…

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Messaging

As you have probably heard about by now, at The Social Brand, we break everything down into two categories – branding and marketing. To learn more about this breakdown and what this means, check out our blog on The Cycle of Promoting your Business by clicking here. Branding is broken down into three major columns:…

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9 Reasons Why We Avoid Stock Photos

Using stock photos is common practice in web building today. At The Social Brand, we’ve gone against the flow a bit and we actually don’t use stock pictures for any project.  Stock photos tend to be cheaper in web projects, they’re easier (because you don’t have to get in front of a camera) and that’s…

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The Deal with Online Reviews

Studies tell us over and over again, that online reviews help move the needle when it comes to bringing in new customers.  According to reviewtrackers.com, “approximately 53% of consumers visit a business within 48 hours of performing a local search on Google.”  If you are brand new to online reviews and the profiles you can…

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The Cycle of Promoting Your Business

At The Social Brand, we know that there are two parts of promoting your business – branding and marketing. We guide all businesses to start with their branding efforts and once they have a strong branding foundation, then it’s time to move into marketing.  It’s very important that you understand what these things are so…

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