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(865) 282-2399    info@thesocialbrandtn.com    5401 Kingston Pike, Suite 240 Knoxville, TN 37919

As you have probably heard about by now, at The Social Brand, we break everything down into two categories – branding and marketing. To learn more about this breakdown and what this means, check out our blog on The Cycle of Promoting your Business by clicking here. Branding is broken down into three major columns:…

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Using stock photos is common practice in web building today. At The Social Brand, we’ve gone against the flow a bit and we actually don’t use stock pictures for any project.  Stock photos tend to be cheaper in web projects, they’re easier (because you don’t have to get in front of a camera) and that’s…

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Studies tell us over and over again, that online reviews help move the needle when it comes to bringing in new customers.  According to reviewtrackers.com, “approximately 53% of consumers visit a business within 48 hours of performing a local search on Google.”  If you are brand new to online reviews and the profiles you can…

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At The Social Brand, we know that there are two parts of promoting your business – branding and marketing. We guide all businesses to start with their branding efforts and once they have a strong branding foundation, then it’s time to move into marketing.  It’s very important that you understand what these things are so…

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At The Social Brand, when we begin working with a new client one of the first things we ask for is their mission statement. Most of the time I get one of the following responses: Deer in the headlights look, then they hang their head and say “Oh I knew you were going to ask me…

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A quick tip about social media from Victory:   Victory HarbinVictory Harbin is one of the owners of The Social Brand and is a content strategist. She helps people be smart about using content to get the best results to grow their business.

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It seems old fashioned. In a Slack, Facebook, Dropbox world, using decades-old technology like email may make you feel like you’re the old person at the farm-to-table, community seating restaurant. The last thing you want right now is to seem out of touch with the customers you’re hoping to win over. But take heart old…

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Your new customers are waiting for you, and you’re missing them. That may sound dramatic, but it’s true. Your business is one of the thousands of advertising voices your potential clients are hearing throughout the day. You know you’ve got a great product or service to offer, but your message sounds more like the teacher…

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As the new year begins, we see lots of folks updating their Facebook pages. First impressions are a big deal – so here’s an easy tip for your business’ Facebook cover. We know not everyone is familiar with the recommended sizes, the cropping and the reasons for these recommendations. The cover photo is the horizontal…

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Everyone has a story.   That sounds generic, right? It looks like something you’d see on an inspirational Instagram post, followed by a 400-word rant about someone finding themselves through CrossFit.   Take a minute to let that sink in, though. Your story is everything that has led up to this very moment of you…

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