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(865) 282-2399    info@thesocialbrandtn.com    5401 Kingston Pike, Suite 240 Knoxville, TN 37919

Posts by Victory Harbin

TSB Grand Opening

The Social Brand Grand Opening

THE SOCIAL BRAND’S GRAND OPENING Thank You For Making Our Grand Opening A Success! The Social Brand recently opened its doors in a new space at 5401 Kingston Pike, Suite 240, here in Knoxville, Tennessee, and we want to express our thanks and gratitude to everyone who came out to make the day a success.…

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Shiny Object Syndrome

Shiny Object Syndrome

I’m not sure when it happened but I live with it now. It’s a problem. A disease really…the “Shiny Object Syndrome.” You’ve heard of it. Maybe you didn’t know that’s what the “technical” term was, but you most likely have run across someone who has it or maybe it’s you?    My problem is that…

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The Second Principle:  Create Visual Interest

Create Visual Interest

Did you catch our first blog of our mono-blog? If not, check them out here.   The Second Principle:  Create Visual Interest with Professional Photography & Video Content   It’s easy to take photos or videos with your cell phone and slap it up on your website or social media pages.  Even if you have…

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Being Honest as a Business Owner

Being Honest as a Business Owner

What does honesty look like as a business owner?   Honesty and transparency are at the core of what we do. Or so we say. When we founded The Social Brand, these words quickly entered the conversation. We wanted to be a marketing company that was honest, forthcoming with people and transparent even if it…

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The First Principle: Build Your Marketing Plan

Business Man Writing on Papers on His Desk

Let’s answer your first question:  What is a marketing plan?   A marketing plan should be your first step to small business marketing.  In a nutshell, a marketing plan is an analysis of where your business currently stands in relation to your industry and your more immediate competitors.   Why do I need a marketing…

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SSL Certificates – What the heck are they?

SSL Certificates What the heck are they

If you’re having a new website built, you’ll probably hear the term “SSL certificate” or “SSL encryption” at some point.  And if you’re like most, you probably have a vague idea of what it means, but don’t know exactly how important SSL encryption is to your website.   So what is this three-letter acronym, and…

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Quality Over Quantity

Fashion icon Iris Apfel famously stated, “More is more and less is a bore.”     Nowhere is that phrase more relatable than in the world of social media.  Multiple social media posts a day litter newsfeeds for anyone involved with the profile that’s posting them.  The phenomenon is barely tolerable when it’s your uncle,…

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How to Create Return Customers Through Aftercare Marketing

Aftercare Marketing

Whether you run a brick-and-mortar shop, online store, or service-based business, it’s easy to assume that you’ve done your job when a customer gives you their money.  After all, they got what they wanted or needed, and you’ve been paid for it! That’s how businesses run, right?   But what happens when that customer needs…

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Value First Marketing

Value First Marketing

One of our core beliefs at The Social Brand is that social media should really not be used to sell your products or services. Usually, when we tell people this, they look at us like we’re crazy. “You are a social media management company and you don’t believe that brands should be selling their products…

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