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(865) 282-2399    info@thesocialbrandtn.com    404 South Roan Street | Johnson City, TN 37604

About The Social Brand

A Little Bit About Us and Why We Do What We Do

About The Social Brand

A Little Bit About Us and Why We Do What We Do

Our Mission

The Social Brand exists to creatively promote human connection.  We do this by helping businesses speak to the right people, on the right platform, in the right way.

Digital Marketing Growth

What We Believe

Everything about business is social.We believe growing your business happens through the relationships you build. That’s why everything we do in digital marketing and branding is centered around creating a connection between you and your customer.

Whether it’s clear, user-friendly websites or powerful messaging on social media, we create performance-driven, online strategies that make a real difference for you and your business.

Our goal is to empower businesses to grow in a digital world. This fuels our marketing and branding services, as well as our free classes and speaking engagements.

Communities are driven by connection, and we’re leading the way.


Our People


Victory Harbin

Victory Harbin founded The Social Brand in 2018. She holds 29 marketing certifications and thoroughly enjoys helping businesses connect with their customers.

Ted Blumberg

Director of Operations
With over 30 years of experience in operations and small business, Ted is the director of Operations. He has been married to Jenny for over 30 years, and has six children including Victory, his oldest daughter.

Ashley Babaa

Project Manager
Ashley is the Project Manager and she is responsible for ensuring projects run smoothly and businesses get a final project that they love.

Tamara Waller

Graphic Designer/Social Media Manager
She is newly married to Aaron Waller. Loves art, photography and is passionate about helping small businesses grow their online presence with social media.

Ryan Murr

Web & Graphic Designer
Husband to Makenzey and dog-dad to June. Enjoys photography, traveling, and serving in his community.

Aaron Babaa

SEO & Google Ad Director

Cas Proffitt

Copywriter and Content Marketer
Cas is an expert copywriter who has spent the last decade giving voice to businesses to create impactful brands that succeed in meeting sales goals and facilitate rapid growth.
US China Tariffs

Robert Berlin

Open Roads Media/Videography

Mitchell Bain

Mitchell Bain Photography
Mitchell Bain has been a professional photographer since 2012. He serves our Knoxville and Maryville area markets. He is married to Maegan and has a son, Logan.
Kait Logan

Kaitlyn Logan

Kait Morris Photography
Local marketing company

Some Things We're Involved With...

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