Facebook was founded in 2004, and it is most certainly the most popular and important social media tool you can use to grow your business. In this blog, we will be laying out 6 Marketing Tips for Facebook that you as a small business owner can use to grow your business.
1- Consistent Posting
Everything in this day and age is fast-paced and ever-changing. The world is always looking for the next best thing.
To keep up with this speed, consistent posting is the key for your business to continue to move forward.
We recommend posting at least 3 times a week, scheduling these posts so that they go out consistently. Then, feel free to share any other encouraging posts that you find, or even make Facebook Live videos to answer any questions your customers may have.
The more consistently you interact with your customers on Facebook, the faster they are going to get to know you and your business, and the more they will trust you.
You might even get to the point where people look forward to seeing what you have to post! And that is where you want to be.
“You might even get to the point where people look forward to seeing what you have to post! And that is where you want to be.”
2- Engage with your customers:
As we discussed in the previous section about keeping your posting consistent, the tailend of that is engaging with your customers when they interact with your posts. Anytime someone comments on your posts, or shares them to their personal page, they are engaging with your post. This is free marketing for your business, because these customers (or you can call them fans😎) are using their own personal platforms to affirm your business!
It’s important to acknowledge someone when they take time out of their day, and space on their personal Facebook, to talk about your business with the people they know. You want to show them you’re grateful for them and their support. Even if your mom is one of them.
Also, be sure to quickly respond to messages and comments when they are directly related to questions about your own products or services. You can always send a quick response with “Call us at 1-800-XXX-XXXX, and we’ll take care of you” if you are between meetings or busy working on a project, so you can get back to them later.
3- Limit use of Stock Photos when posting your content on Facebook:
You’ve probably heard us talking about what we think of stock photos, and we’ve also written some blogs about it. Since this blog is about Facebook tips to help improve your marketing, we had to include this list of stock photos do’s and don’ts.
Stock photos don’ts:
-make your content more authentic
-make your business look more professional. People want to see you and your team.
-build authority. Your potential customers will trust you more when they see you performing the services or products you offer.
-show control over your brand’s image. Stock images tend to poorly represent a brand, making your content look generic.
Stock photos do’s:
-take less time to create content – but they make your brand seem more distant, and not as personal.
-make things easier (because you don’t have to get in front of a camera) and that’s why so many people use them – but, they don’t build trust between you and your customers.
-sometimes look cool! – but, they can make your content look repetitive. Chances are that multiple businesses will post the same content because there are limited free stock photos out there.
Your people, your customers, are the biggest tool you have. People connect with other people. You can build trust with a customer with something as easy as making customized photography a priority for your Facebook marketing.
4- Sprinkle in some personal posts:
“People are hungry for authenticity, for someone who can relate to them and understand them.”
Authenticity. Is. So. Important.
There are too many businesses that are being deceived into thinking that they have to be perfect and successful from the start to grow.
People are hungry for authenticity, for someone who can relate to them and understand them.
One of the ways you can be authentic with your Facebook marketing is by sprinkling in some personal photos into your weekly content. Do you have a picture you would like to share of you with your dog? Or your family?
Many people think that these types of posts should only be reserved for your personal page, but we disagree. We believe that you’re an asset to your business because YOU are the backbone of your business, so customers want to see more of you.
“There are too many businesses that are being deceived into thinking that they have to be perfect and successful from the start to grow.”
5- Facebook Events
Another great way to utilize Facebook for your marketing is to host events on your business page! You can set up a webinar on how you do a particular service or make a certain product, extending your expertise to your customers. Or, you can partner with another business to share the hosting of the event so you can reach both of your audiences.
These events can certainly happen via Zoom, or Facebook live. They’re a great way to give your audience a chance to become more familiar with you and your business. Interacting with you is a great way to build trust between you and your customer.
This is definitely a customer-favorite.
Giveaways are always fun. It’s low-risk for the customer, and it gives you the opportunity to reach more followers on Facebook.
Most giveaways go something like this: “Like and Follow our page for a chance to win a $100 gift card!” and you are certain to gain more followers.
It’s a good way to add some more fun to your content, and add more engagement to your Facebook business page. We recommend giving your followers a couple of weeks for a giveaway, and make a regular post about the giveaway leading up to the day you pick a winner.
Now you have a little bit of a better idea of how Facebook can improve your business marketing.
The Social Brand specializes in creating compelling social media content that converts visitors into leads. We’re a vibrant, creative source of marketing strategy that works for your business and helps you accomplish even the craziest of goals.
Nothing about your business is cookie cutter, so neither should your marketing strategy. Together, we’ll create a completely custom strategy based on data that will deliver the results you’re seeking. There are no contracts for our ongoing services. The results will speak for themselves and we’ll earn your ongoing business.
Victory Harbin is one of the owners of The Social Brand and is a content strategist. She helps people be smart about using content to get the best results to grow their business.
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