Top 5 Ways Google Analytics Can Help Your Business

Google Analytics is a free, powerful tool that helps you see all of the analytics related to your website. In other words, it shows you how many visits your website gets, where those visits come from, and what those visitors do on your website.

At first glance, it can look incredibly intimidating with all of it’s numbers, charts, graphs, and fancy words, but we promise it’s easier than it sounds! It definitely has a learning curve but using Google Analytics can have a huge effect on the growth of your company, and that is well worth taking a little time to learn the platform!

In this blog, I will give you the top 5 highlights of what Google Analytics can do for your business. Let’s get started!

One thing that almost every business has in common are goals. Goals are what help drive growth and keep you focused. One very handy tool that Google Analytics offers is the ability to see and even track custom goals for your business. Email sign ups, checking out, submitting a contact form, even clicking on a social media button, all of these and more are things you can track in Google Analytics.

But wait, there’s more! You can break down these metrics into a detailed outline of how that goal was completed. Side note! When a goal is completed, it is called a conversion. This detailed outline feature can show you the start to finish journey of the user, so that you can find out where your conversions are happening, and where they are getting abandoned along the way.

Finding out what your customers actually like is half the battle, if only there was a way to know this without asking them… THERE IS! Google Analytics can help you find out what content your customers are actually drawn to on your website and what they ignore. This way you can strategically create new content and stop wasting time on content that your customers aren’t going to react to.

For example, let’s say your business posts about blogs that help promote new products in your store. You can go to Google Analytics and see what category of blogs are getting the most traffic, and which blogs are struggling. This will give you a clear understanding as to which products you should focus on as well as which products you may want to avoid.

As a business owner you have probably run some sort of advertisement in the past. Sometimes these do great, but oftentimes they are complete shots in the dark and can have a negative return. Google Analytics can help you make well educated advertising decisions based off of the content that is performing well on your site.

Getting a ton of traffic for a certain service? Chances are, that service is needed in your area so ads being run for that service are more likely to succeed rather than an ad published on a guess. Along with knowing what kinds of ads to post, you can use Google Analytics Conversion Tracking to see if your ads are bringing in revenue.

Most small businesses struggle majorly in one area: Social Media converting to sales.

This is usually because, like advertising, social media can be a total shot in the dark. Not only on what sort of content to produce, but what platforms you should use. Sure, you could try to do them all at once, but why waste time and money where there’s no real return on investment?

Google Analytics can help you figure out what social platforms lead to sales on your website, so that you can cut off what doesn’t work and invest in what does. By narrowing your focus to platforms that perform well, you will be able to spend more effort into thoughtful content that helps you grow, rather than throwing a bunch of generic content at every single platform.

Aside from being able to help you connect more easily to your customers, Google Analytics can help you find out if your website needs a little TLC. As a business owner you are already running around with your “head cut off,” trying to do all-the-things, correct? You rarely have time to hang out on your own website page by page, checking that everything is working well. But never fear, Google Analytics is here to help with two major categories: Site Speed and Site Behavior.

Site Speed is crucial for gaining traction with your website. Studies show that if a site takes longer than 1 second to load, most users will just leave. Another study found that 75% of smartphone users expect to get immediate results while using their smartphone. Site Speed in Google Analytics can show you your site’s load times for both mobile and desktop, and help you troubleshoot ways to improve.

Site behavior is also very important because this tells you how users use your site and where users decide to leave it. This can be helpful to find out what information users aren’t connecting with and what parts of the website might be hard to navigate, causing users to leave. Part of this is the behavior flow, which shows a funnel drilldown of the navigation of your website, showing where users enter and exit your site and everywhere they go in between.

So, if you see that users are entering your homepage and leaving before they get to any real solid information, chances are your homepage isn’t user friendly and could use some love.

Google Analytics is an incredibly powerful tool with an almost endless supply of uses. When used well, Google Analytics can help your website and your business as a whole as well as run more smoothly and efficiently.

While we have barely scratched the surface in this blog of all the wonders of Google Analytics, we know it still might be overwhelming to someone completely new. That’s why we are always here to help!

Reach out for a free consultation or training session to see how Google Analytics could be useful for your business.

5 Ways Facebook Improves Patient Care

Facebook can often get a bad reputation for how its users interact on it, but have you thought about how it can be used to help your medical practice?

Maybe you have thought about it but you just didn’t know what to post or why it’s important for you to be active on it.

Well, that’s what we’re here for, friend.

It’s our job to show you how your presence on Facebook can raise brand awareness, increase your connection to your patients and increase patient retention.

In this blog, we’ll tell you 5 ways Facebook can improve patient care and what relevant content you can begin relaying to your patients now in order to grow your specialty medical practice.

Feeling motivated? Grab your Medical Marketing eBook for a more comprehensive guide on how to improve your marketing today!

Build rapport with patients

Your medical practice is centered on the actions of the patients you serve. They can either leave your office feeling appreciated and loyal to you and your staff or they can feel disconnected and unsure. Easily keep clients engaged with a few simple strategies!

Building rapport means showing them why they can and should trust you. Showing up on platforms like Facebook, where your patients are already scrolling through daily shows them that you are relevant and want to stay in touch with them.

A great way to leverage Facebook in order to build rapport is utilizing patient testimonials.

With so much focus on advertising and other technical marketing jargon, it’s easy to put word-of-mouth marketing by the wayside. But not so fast!

In 2020, 87% of consumers read online reviews when looking for local businesses, which was up from 81% in 2019 (BrightLocal). BrightLocal also found that the most common industries in which consumers rely on reviews are: 1) Restaurants, 2) Hotels, 3) Medical, 4) Automotive, 5) Clothing Stores.

Build your rapport with search engine optimization (SEO) by sharing clients on Facebook. This helps patients find your website on search engines like Google and Bing.

Have positive Google reviews? Share them! Post them on Facebook to highlight a patient’s happy experience. You don’t need to share personal information that would put your office or a patient at risk, just sharing how they enjoyed their visit and why.

Videos from happy clients are easy to ask for because they shouldn’t take more than 2 minutes! You can post these to your website, but be sure to add subtitles to your video since viewers are usually watching videos without sound.

You can add these videos to your social media and a link to your website. This builds rapport with your social media followers, as well as pointing patients back to your website where they can make appointments easily.

Be Personable

There are many ways that you can make patients feel more at ease when entering your office and one of them is helping your patients feel as though they know the people in your office.

Sure, they might know their name or how long they’ve worked there, but they may not feel a connection to them.

This connection doesn’t have to be as deep as you may think.

Adding personal fun facts about your staff could help patients relate to your staff before ever stepping foot in your office.

Little pieces of information about their hobbies, favorite movies or food, or favorite places to visit, could be great topics of conversation that could put a nervous patient at ease.

Making a light-hearted post about how your Office Manager, Ashley, visited the Pacific coast this past summer and her favorite part was seeing Hearst Castle, would make for some great content if your employees are comfortable with it.

Provide educational health information

You want the best for your patients and love seeing them thrive in their health, so give them a chance to help you by maintaining and improving their health.

Try to incorporate short videos of helpful tips for the flu or COVID-19. Wyzowl says 66% of consumers prefer watching a video compared to reading about a product, and Hubspot says 54% of consumers want to see more video content this year.

An example of an educational post is letting your patients know the best ways to stay healthy throughout the year. This can look like sharing specific tips and health strategies in specific seasons.

With educational content, you will not only be their doctor for when they’re sick, but you’ll be the helpful source on social media on how to recover from illnesses or remain healthy!

Do statistics apply to medical offices since they are patients and not customers? Just the opposite. Your patients are your customers. They are buying your knowledge and expertise and are trusting you.

Remind them of why they trust you by popping into their Facebook feed and dropping some knowledge bombs on them and ways that they can improve their life!

How to get your patients to help YOU

Remind your patients what is helpful for you to know as their doctor, and what they need to keep track of before they come see you next. Changes in their health? Life events that could have caused emotional or physical stress? The last time x, y or z happened? Shot schedule reminders based upon age?

Life gets busy and your patients won’t remember everything. So a simple reminder is always helpful! This won’t just be helpful for them, but it will be helpful for you to be fully informed and better able to diagnose/advise them when they do come in for a visit.

And don’t forget, if they are following you it’s because they want to hear from you. You’re not bothering them or disrupting their day, you are delivering value to them.

Streamline the appointment process

Every medical office will feel different, much like any business will feel and look different.

Conveying the tone and organization of your medical office is imperative for clear communication between you and the client on what they should expect when they come for their visit.

Do you have first-time patient forms that should be filled out?

Maybe you require existing patients to fill out an update chart at every visit.

Or possibly a fun activity for your younger patients to help them feel more calm and peaceful during their appointment?

Define how you want your patients to feel throughout the entire appointment visit, from start to finish, and figure out what needs to be communicated in order for that experience to be achieved.

Summary

Facebook doesn’t need to be complicated or overwhelming. All you need is a plan of action.

As a medical office, your priority will always be the patient which is why having a presence on social media is ever increasing. Wherever your patients are, you should be also!

We love watching medical practices flourish and we firmly believe you need to connect with your people in order to do that!

If you need help creating a game plan for your marketing, download the free Medical Marketing eBook, below.