An Exciting Announcement

We are so excited to finally get to share our big news with you! Old Number Eleven is merging with The Social Brand!

Who is Old Number Eleven?

Old Number Eleven has been owned and operated by Chad Rogers, based in Maryville, TN. He has run a one-man shop for almost six years now, having founded the business in 2012. Under the name of Old Number Eleven, Chad applied his experience of over a decade in the design industry to build websites, provide quality print work and graphic design services for businesses small and large.

Old Number Eleven has a pretty cool story behind the name, so we wanted to share that with you! In his own words, Chad shares the story of the name - click here to read the whole thing!

This local, family background and deep-rooted character is one of the reasons why we loved the idea of merging with Old Number Eleven! A genuine, honest spirit goes far in an industry full of sharks taking advantage of innocent people. We'd love for you to learn more about Chad Rogers, as well! Read his full bio here and connect with him on social media.

What does this mean?

As of Monday, April 25th, 2019, Old Number Eleven and The Social Brand are merging and will continue as "The Social Brand." This means that as two companies become one, together we can offer more services, more creativity and more results to our clients. Together, we will continue The Social Brand's focus on all things digital marketing, including website building, social media marketing, graphic design, print work, marketing strategy, along with new options for clients requesting print work such as business cards, flyers, rack cards, and more.

We understand that all of the services we once offered separately do not exist in an isolated world, but when performed in sync with other services, our clients are more efficiently served with the best possible chances of growing your business!

Our clients will continue working with the same person they've worked with while at either company.

The goal for both businesses has always been the same - to provide outstanding results for our clients while we help them develop their brands, build brand awareness and grow their businesses into successful well-known companies!

This is a Good Thing

For all parties involved, this merger is a wonderful gift. We are excited to work together and have been in celebration mode about it for a while now. (Now we finally get to share it with you!) We hope you'll join in the celebration and support us as we walk down this path together.

If you have questions or concerns, please do not hesitate to reach out to your contact from either company. We care about our clients and we care about you.

How to Use Weird Holidays in Marketing

Did you know that today is Tell a Fairy Tale Day? And tomorrow is No Brainer Day, and Thursday is Public Sleeping Day…

As strange as these may sound, these are real names of what are called Trivial Holidays. Trivial Holidays have murky origins, but the fun they create makes it possible for them to stick around year after year.

You may have never heard of the majority of silly holidays like the ones mentioned above, but one that is nearly famous is International Talk Like a Pirate Day. It began as a joke in 1995, but now it pops up on social media sites every September 19th as a weird, fun, and easy-to-celebrate holiday.

How can you use these in your marketing? Let’s take a look!

Choosing a Weird Holiday for Your Business

First, you’ll want to pick out which Trivial Holidays match up with your brand.

At the end of this blog, we'll include a free download of upcoming holidays for the next few months. Feel free to download it and use it for your own business!

You might notice that some of these holidays fall on the same day - which makes it even easier for you to figure out which ones you’ll want to celebrate! There are some that translate very well to your brand. For example, if you work in a dentistry office, then March 6th - Dentist’s Day - is perfect for you!

Other holidays may not be an exact match, but may still be relatable to your business. August 15th is Relaxation Day, which would work well for spas, salons, or yoga studios, while Taco Day on October 4th would be perfect for food trucks or restaurant owners. (But, let's be honest - everybody loves tacos no matter what industry you're in!)

How Your Business Celebrates Weird Holidays

Next, plan how to celebrate the Trivial Holiday.

Is this going to be a day you party with your employees, or will you invite customers to join the fun? Depending on your business, there are many different ways to go about celebrating a Trivial Holiday.

Perhaps on Chocolate Cupcake Day, October 18th, you’ll invite your employees to enjoy a box of them from a nearby bakery. Or, if you’re the bakery, maybe you’re offering a discount on 12 chocolate cupcakes as opposed to the full-priced half dozen.

From discounts and specials to simply making it a fun day at the office, there are many different ways to incorporate Trivial Holidays into your work life. But, while you have fun, you may be wondering - how will this fun stuff affect my business? How can it be useful in advertising?

Show Your Weird Holiday on Social Media

It's easy: Show off the fun you’re having!

Social media eats up images of employees enjoying themselves at work, especially when the celebration is different than the usual Federally-recognized holidays.

How funny it would be to check Instagram on July 2nd and see that a normally serious IT firm is celebrating World UFO Day with a photograph of their tin foil hat party! Or just simply a photo of your staff enjoying their tacos on Taco Day!

Placing photographs on social media and inviting outsiders to see your business’s fun side will make customers feel as though they have the inside scoop on your brand. It’ll also forge a connection - we laugh more with friends than anyone else, so feeling included is a great way to create more rapport with your customers.

Trivial Holidays also offer great incentive for discounted purchases, sale prices, and even in-store events. Food-related trivial holidays would work well in a restaurant setting, while the many nature-oriented holidays would be useful for outdoor services. And of course, these tie right back in with the previous idea - these sorts of things are also easy to spread through social media.

Some Tips for Trivial Holiday Celebrating

If you’re considering the use of Trivial Holidays in your marketing, here are some tips to do it the right way:

Make sure that your employees are aware of what is going on. If everyone isn’t fully informed, they may not participate the right way.

Check your schedule before settling on your Trivial Holiday. Don’t celebrate it if it falls on a day when your business is closed, or if it falls too close to other major events in the area. It’s best that your Trivial Holiday stands out as an interest point during an otherwise boring day.

Keep it relevant! This is important. No one cares if your law office is celebrating Iced Tea Day, or if your cleaning service has an event on Read a Road Map Day.

What if you can’t find a Trivial Holiday that fits your company, but you love the idea? Then maybe you need to create your very own Trivial Holiday! We'll talking about that more soon... stay tuned!